Okay all you wanna-be moms and soon-to-be moms and new moms. I am dying to know your thoughts on this. (Possible trigs)
Today I went to lunch at ye olde Su.bway, which I frequent on a weekly basis, and noticed a new shop right next door. It was a business called The P.ump St.ation and Nur.tury. Yes, you read that right, and no, I didn't misspell it. The windows were covered in cutesy, froo-froo pastel logos, and inside I could see various designer-looking baby related paraphrenalia and clothing.
All I could do was stare open-mouthed, with a look of mild disgust mixed with confusion plastered to my face as I walked by. Seriously. The place is called The P.ump St.ation?? I am sorry, but, "ew," was the first thought that crossed my mind.
When I got back to work I asked my new-mom underling what she thought of it, and to my great relief, the look on her face matched the look on mine! She said she'd gone in there once, and that it's exactly what the name implies. The local (wealthy and well-dressed) breastfeeding moms can take their babies in there, sit around together and feed. While shopping, naturally, because that is the thing the local SAHM's do in this town. Upon further research (i.e. googling) I discover that the other locations are in similarly hoity-toity neighborhoods in Southern California. Hmm... Honestly I can't imagine such a business doing well in the town I live in, or in most any other area for that matter.
Don't get me wrong - I think breastfeeding is AWESOME. I plan to do it if I have a biological child myself. And maybe I'm old-fashioned or closed-minded, but it seems a tad distasteful to me to turn it into a business opportunity. (Even more so a business opportunity with floor-to-ceiling windows lining the entire face of the store.)
Am I wrong? I promise not to judge you if you completely disagree with me (at least not publicly ;). But I would love to hear your opinions.